Let's Talk About Luigi

I was talking to a friend over drinks last night. As seems to be the case lately, the conversation drifted over to Luigi Mangione. 

A couple of things dawned on me as we were speaking. First, this already seems destined to become the most significant crime story since OJ Simpson. And second, it feels like we are witnessing the emergence of a true American folk hero for what I think is the first in our lives.

I have a unique vantage point on all this. As the person behind FCTRY, it's my job to keep a close eye on current events. Basically, I read the tea leaves and say which way the wind is blowing so we know who to turn into our next action figure. What I'm looking for when I do this is the rare moment when someone sort of transcends the day-to-day news cycle and starts to take on a certain mythological quality - when they go from being human to being hero.

I've been doing this for a long time now, since 2006, and I've only seen it really, truly happen twice: when Obama emerged in 2008, and when Ruth Bader Ginsburg became a symbol of the Me Too movement in 2018. Luigi Mangione may very well be the third. 

To be clear, it's not my job nor my place to comment on the morality of all this. I'll leave that to everyone else. I'm simply here to say unequivocally that Luigi Mangione has become a cultural icon and, if I'm reading the tea leaves right, he is on track to become a full-on legend along the lines of maybe Che Guevara. And as a fan of the whole phenomenon of cultural icons, I am completely riveted.

In fact, it may be the most riveting real-life story I've ever seen. If you think about some of the details - the inscriptions on the bullets, his ridiculous good looks - it's hard to believe this is not fiction.

Circling back to something I'd mentioned earlier, I believe it all adds up to something we've never truly seen in our lifetimes, in America; the rise of a folk hero.
I can tell you right now that, if we were turning him into an action figure and I were directing the project, we'd be using Robin Hood as the template.

If you place this all in the larger context of everything that's going on in the world right now, maybe that's exactly what we need.